Sunnie’s Mission

Sunnie is Hello Sunshine’s media and lifestyle brand for young women (aka us!) rewriting the rules.

Through monthly digital zines, interactive playbooks, and real-life experiences, we offer a space to explore niche interests, express yourself, and step into your power without needing to have it all figured out.

Before launching, we fact-checked what our generation was experiencing with real research, which became The Gen Z Rewrite. The results showed what we already knew: young people want connection, authenticity, and community. Sunnie exists to answer that need and reflect who we really are, and the Sunnie Advisory Board helps make sure we stay true to it every step of the way.

MEET SUNNIE!