The word "SUNNIE" in bold black letters.
Illustration of a cherry with a long stem.
A disco ball covered in small, reflective silver tiles.
A green jigsaw puzzle piece with white outlines and a distressed texture.
A black Magic 8-Ball with the number 8 on a white circle in the center.
Three computer keyboard keys labeled Ctrl, Alt, and Del on a light background.
A yellow lightning bolt icon with a white border on a transparent background.
Close-up of a pair of lips with red lipstick, slightly parted to reveal the teeth and tongue, created with a dotted, pop art style.
Illustration of a flip mobile phone in orange and white.
MISSION
VISION
OUR WORLD
THE ZINE
Young woman with long red hair and fair skin smiling indoors, with a clothing rack in the background.

MEET SUNNIE

We’re sparking a movement and building a community, on and offline, for you, by you.

A woman with curly hair smiling and raising one arm, wearing a white t-shirt with the words 'Abundantly Different Happily Divine' printed on it, against a plain white background.
A young woman with black hair, wearing a lavender hoodie and dangling earrings, smiling with her eyes closed in front of a bookshelf filled with colorful books.

MISSION

Igniting your shine.

We’re sparking a movement and building a community, on and offline, for and by teen girls—where they can decelerate from the nonstop noise, build their confidence, reclaim their personal agency, foster meaningful connections, make sense of the world together, and step boldly into their power.

Our content, experiences, and resources are designed in lockstep with teen girls, creating a space for them to find joy, be curious, and support one another. We’re filling her life with tools, resources, and frameworks all within our storytelling, curatorial, and cultural lenses.

Two women at a celebration, one sitting on a bed with colorful balloons and the other standing, wearing a pink cowboy hat and a vintage lace dress, against a wooden wall.

VISION

Brightening up your life.

Propelled by Reese Witherspoon’s vision to change the narrative for women, we’re creating a storytelling-driven, multi-platform media brand for the next generation of women—empowering them to be the storytellers, creators, and leaders of their generation. Whether she’s finding her voice, discovering her passion, or learning how to make an impact, her experience with the platform will leave her knowing her power isn’t just personal—it’s world-changing.

OUR WORLD

How we show up

Our content, experience, and resources are designed in lockstep with teen girls, creating a space for them to find joy, be curious, and support one another.

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OUR ADVISORY

Meet the gen-z voices shaping the future.

Young woman with long dark hair, wearing a pink sweater, standing outdoors with trees in the background.
Orange flip phone with keypad and open screen, depicted in simplified illustration style.
A young woman with long blonde hair wearing a white slip dress with black trim, sitting on a white couch in a room with tropical plants in the background.
A green jigsaw puzzle piece with a cutout tab at the top, outlined in white.

Francesca Tarantino

Gracie Griffin

16, FLORIDA

19, NEW YORK

A young woman with long blond and black braids, wearing a dark blazer and blue jeans, sitting in a casual pose against a white background.
A graphic illustration of a cherry with a stem.
Young woman with long dark hair and glasses wearing a blue dress, smiling outdoors in front of a white ornate structure and green foliage.
Starfish decorated with light purple rhinestones.

Marley Dias

Riva Barbaria

20, NEW JERSEY

18, NEW JERSEY

Text saying 'SUNNIE (side)'

Get content, lifestyle tips, inspiring interviews, and the news that matters most.

Patrick Star, a pink starfish character from SpongeBob SquarePants, is sitting cross-legged on the ground, raising his arms with a calm expression, wearing swimming trunks, with a blue background and seaweed around him.
Computer screen with digital folders labeled Recipes, Photoz, Homework, Art, College Apps, Secrets, on a yellow background.
Three young women sitting in front of a wall decorated with various photos and posters. The wall features images of people, a woman with an afro holding a bubblegum, a group with shopping cart, and others. The center woman has red hair, wearing a den
A woman in a light blue fitted blazer with a belt, wearing a pearl necklace and earrings, standing with hands on hips in an indoor setting with chandeliers and people in background.
A collage of photos of Elle Woods from the movie 'Legally Blonde,' with text indicating she was portrayed by Lexi Minetree four times. The collage includes various images of a blonde woman in different outfits, including pink dresses, a teal coat, an

@sunnie

Leaving the world brighter than we found it.

Three women posing against a partly cloudy sky background. The woman on the left has red hair, facial piercings, and colorful makeup. The woman in the middle has black hair with blunt bangs and natural makeup. The woman on the right has curly dark ha
A stylized, artistic painting of multiple women with various facial expressions, some showing contemplation or concern, set against a blue background.
A green poster with the question 'What's in my bag?' surrounded by stickers of various items including a plush dog, sunglasses, lipstick, a phone case, a skincare tube, and a notebook.
A young woman with elaborate pink makeup, large sunglasses on her head, and pink hair clips. She is also wearing large earring and has polished nails with decorative design.
People wearing sporty clothes and colorful socks sitting on plastic chairs with pom-poms, with their legs extended over the chairs in front of them.