We’re sparking a movement and building a community, on and offline, for you, by you.

MISSION

Igniting your shine.

We’re sparking a movement and building a community, on and offline, for and by teen girls—where they can decelerate from the nonstop noise, build their confidence, reclaim their personal agency, foster meaningful connections, make sense of the world together, and step boldly into their power.

Our content, experiences, and resources are designed in lockstep with teen girls, creating a space for them to find joy, be curious, and support one another. We’re filling her life with tools, resources, and frameworks all within our storytelling, curatorial, and cultural lenses.

VISION

Brightening up your life.

Propelled by Reese Witherspoon’s vision to change the narrative for women, we’re creating a storytelling-driven, multi-platform media brand for the next generation of women—empowering them to be the storytellers, creators, and leaders of their generation. Whether she’s finding her voice, discovering her passion, or learning how to make an impact, her experience with the platform will leave her knowing her power isn’t just personal—it’s world-changing.

OUR WORLD

How we show up

Our content, experience, and resources are designed in lockstep with teen girls, creating a space for them to find joy, be curious, and support one another.